The National Review (and what it says about Legacy Brands in finding their way in a changed marketplace)

December 9, 2014
By Mark
The National Review (and what it says about Legacy Brands in finding their way in a changed marketplace)

A lot is being written about the future of the National Review, a venerable journal that Chris Hughes of Facebook fame acquired in the last two years.  Hughes originally announced his intention to honor the legacy and tradition of the printed journal.  However, as the publication has experienced continued losses, he has made a...
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#Five4Friday Week of 10/6

October 13, 2014
By Mark

Here are 5 things that caught our attention this week…. 1. Brand as Content Publisher. Increasingly brands are taking an editorial approach to how they want to engage their brand champions. This makes sense, of course, because the story telling, or content,  will most always...
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See You at: ANA Masters of Marketing 2014

October 10, 2014
By Mark

Looking forward to speaking at the 2014 ANA Masters of Marketing Event in Orlando on 10/15. Lots of great speakers and information! My session will be: Putting Brand Champions at the Center of Everything You Do. Placing your brand’s champion at the center of every business...
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Creating the ‘Why’ behind ‘Why We Buy’

October 7, 2014
By Mark
Creating the ‘Why’ behind ‘Why We Buy’

Paco Underhill, the author of seminal Why We Buy and, more recently, What Women Want, was this month’s featured speaker for our First Wednesday global session. (First Wednesday is a monthly global marketing meeting...
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#Five4Friday Week of 10/29

October 3, 2014
By Mark

Here is this week’s Five for Friday! 1. Hershey’s: When your highly familiar with a brand—so familiar that you can identify the brand just by seeing the background color of the logo—then...
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#Five4Friday Week of 9/22

September 26, 2014
By Mark

Here are 5 things that caught our attention this week…. 1. Brand as Content Publisher. Increasingly brands are taking an editorial approach to how they want to engage their brand champions....
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